College Steps
A Commitment to Change
As a leading national nonprofit providing customized college support for students with learning and social challenges, College Steps asked me to build a polished and empowering brand identity—one that stays true to its mission, inspires its partners, and reflects its impact and growth.
SCOPE OF SERVICES
Identity system
Creative strategy
Copywriting
Illustration
Photography
Print & Web design
An Empowering Foundation
Every element of the new College Steps brand is built on a single theme: empowerment. Inspired by academic iconography, the "power badge" marks a path forward. A new tagline, BUILD YOUR FUTURE, invites students to believe in their potential.
A Systematic Approach
Our months-long engagement with College Steps addressed every aspect of the brand, from versatile assets like a complete icon system, collegiate pattern work and engaging authentic photography, to a suite of cross-platform pieces available at launch: a responsive website, social media visuals, business papers, brochures, pocket folders and trade-show collateral.
