Do Drops Edibles
The Approachable Edible
I worked with Holistic Industries from day one, not only on the brand for DO Drops Edibles—the first low-dose edible—but also on product naming, development, product shape, and flavors. The result is what we call 'the approachable edible,' featuring clean design, familiar flavors, and a friendly gumdrop shape. We replaced negative associations with edibles with a sense of trustworthiness and fun.
Scope of Services
Brand development
Identity system
Creative direction
Strategy
Web design
Copywriting
Print collateral
Apparel
Packaging
Social media
Signage
Interior design
Branded premiums
Ad campaigns
A DESIGN ECOSYSTEM
I led the creation of the DO Drops brand across hundreds of evergreen assets and individual executions. Some of these pieces included an interactive website, engaging print collateral, memorable campaigns, a distinctive social media presence, and a system of DO Drops avatars—all of which brought 'the approachable edible' to life.
Campaigns
A BRAND, A CULTURE
With DO Drops, the goal was more than just building a brand—it was about cultivating a culture. Targeting both B2C (cannabis consumers) and B2B (dispensary staff) audiences, we created a wide range of branded merchandise that sparked moments of surprise and delight. Partnerships with Thrillist and others also helped bring cultural relevance to the brand.
