Wooden table with six people seated around picking up flowers, scissors, and ribbon

Green Hydrangea

Green Hydrangea

Green Hydrangea Flowers came to me for the creation of their online flower shop, the virtual storefront for their full-service floral design studio located in Cleveland Park, Washington, DC. Leading the team, we crafted an online experience that mirrors the luxurious signature floral style Green Hydrangea is known for. We used unique, abstract photo cropping of stunning florals in bold colors, pastels, and whites to create a visually striking and unforgettable experience.

Scope of Services

  • Web design

  • UX/UI

  • Sub-brand development

  • Creative direction

  • Print collateral

  • Apparel

  • Photo editing

The Green Hydrangea shopping experience on its website flanked by two bouquets
Two buckets full of purple and peach flowers
Pastel-colored flowers available in 5 sizes
Pink tulips and other seasonal flowers
Bouquet of all white flowers
Beige, yellow, and white flowers sold as a "Classic & Chic" offering
White, pink, and purple flowers sold as a Brights bouquet
Green box with the words "Flower Lab by Green Hydrangea"

Flower Lab

In response to customers craving in-person experiences, Green Hydrangea launched Flower Lab, a hands-on workshop for those eager to learn how to design professional arrangements. I led my team in creating the sub-brand, developing its online presence, designing supporting educational print materials, and crafting branded premiums to enhance the experience.

Table set up on a deck with flower supplies and green Flower Lab aprons
Green hydrangeas in glass vases on a wire shef
Close up of white roses
Women surrounding a table indoors learning how to arrange a bouquet