Intuit: Axios, Punchbowl, Politico

Campaign: Responsible AI

Intuit’s Global Corporate Affairs and Public Policy office wanted to launch a global awareness campaign that showcased the company’s commitment to supporting small businesses through innovative technologies and responsible AI.

I lead the campaign’s creative direction that included a 360-degree traveling activation that was featured at Politico’s AI & Tech Summit, Punchbowl, and the Axios AI+ SF Summit. The activation included a unique mini shop and an interactive “choose-your-own-adventure” screen experience, which quickly became one of the event’s most popular attractions. The larger campaign also included a custom landing page, paid ads, website, print collateral and out of home (OOH). I also worked closely with the build partners to ensuring a high-quality and memorable experience.

Scope of Services

  • Activation design

  • Product display wall

  • Interactive screens

  • Custom signage

  • Custom collateral

  • Branded merchandise

  • Landing page

  • Targeted paid media

  • OOH

ACTIVATION TOUR:

  • Politico’s AI & Tech Summit

  • Punchbowl

  • Axios AI+ SF Summit

  • DC Metro Takeover: Capitol South

METRICS:

  • 7 million digital impressions