Liberty Cannabis
Imagining the Future of Cannabis
New players in the cannabis industry came to me to build a breakthrough brand in the fastest-growing industry in America. It started with a name and grew into a multistage operation, with a multiple retail locations and product lines distributed across the country.
Scope of Services
Brand development
Creative direction
Strategy
Web design
Copywriting
Print collateral
Apparel
Packaging
Social media
Signage
Interior design
Ad campaigns
LIFE IS BETTER WITH CANNABIS
Liberty Cannabis expanded across the country with commitment to shaping the future of cannabis with inviting spaces, outstanding products, personal attention and education for newcomers. I led the branding, product design, launch shelf displays and environment design. Every touchpoint across the entire customer journey was crafted with a focus on care and a connection to the community each store was serving.
CAMPAIGNS WITH IMPACT
CANNABIS IS BETTER WITH LIBERTY, an extension of the national “Life is Better with Cannabis” campaign. In emerging and mature markets, these digital and OOH campaigns mixed with a variety of social media support to destigmatize cannabis for new users and fulfill the client’s goal of bringing new customers into the stores.
campaigns
IMMERSIVE ENVIRONMENTS
I led the creative direction for the construction of a physical terpene bar in Liberty’s flagship store for the complimentary large scale book. The book brought the meaning of terpenes to life with big colorful spreads, large typography and mouthwatering images in addition to full spread charts and fact filled pages.
