Strane
Branding Craft Cannabis at Scale
Strane has no pretense and plenty of personality. The packaging almost literally winks at customers with a set of “eye-cons” for sativas, hybrids and indicas. Custom illustrations bring the character of each strain to life, while signature colors — red for Strane and yellow for Strane LIVE — separate the sub-brands. The result is an accessible set of brands for new consumers and connoisseurs alike.
Scope of Services
Brand development
Creative direction
Strategy
Web design
Copywriting
Print collateral
Apparel
Packaging
Social media
Signage
Interior design
Ad campaigns
APPAREL, STICKERS AND MORE
Building on the character of the Strane, Strane LIVE and Strane STASH brand identities and evergreen assets, apparel and other branded premiums engaged both B2C (cannabis users) and B2B (dispensary staff) as fans and ambassadors. The apparel continues to be especially popular.
Inspired by trends in street style, merch items reinforced key brand elements with impactful and often unexpected layouts. Strane's category “eye-cons" for sativas, hybrids and indicas were featured prominently, as were select strain icons and patterns.
EMPHASIZING EDUCATION
While the Strane brand was design-forward and full of character, it also took a substantive approach to educating consumers. An interactive website, iPad presentation, print collateral and creative campaigns all served to introduce new cannabis users to Strane's products and brought experienced customers deeper into the brands.
Campaigns
