Vision Expo

Re-brand & Identity System

Vision Expo, the top trade show for the optical industry, sought a fresh look to energize its audience with in-person events. I led a brand audit, including stakeholder interviews and competitor analysis, resulting in a bold new visual identity and adaptable messaging system. Inspired by lenses and vision, the design features prismatic distortions and a color palette suited for the grand expo floor, with high-exposure photography and light leak filters adding a unique lens-inspired touch across all brand extensions.

Scope of Services

  • Brand audit

  • Messaging framework

  • Re-Brand 

  • Identity aystem

  • Motion suite

  • Wayfinding package

Vision Expo logos, Before and After, Rebrand, Identity, V icon, Typographic Logo

The updated brand re-imagined the legacy V shape drawing inspiration from vision and beams of light. A bright gradient system was selected that appeals to both the medical and fashion aspects of the industry.