Do Drops Edibles
Mild for Pride, Wild with Impact
In honor of Pride Month, I led a team that created a robust social media campaign for DO Drops to raise awareness of queer culture, history, and equality. While parts of the campaign incorporated humor, the overarching goal was to fuel the fight for tolerance and rights. DO Drops are called 'the approachable edible' because all are welcome, and the brand is committed to tolerance in more ways than one. Our social media takeover was part of a larger campaign that included email marketing and in-store assets, bringing the 'Flavors of Pride' partnership with the Transgender Law Center to life."
Scope of Services
Brand design
Creative direction
Strategy
Website
Copywriting
Print collateral
Apparel
Packaging
Social media
Signage
Interior design
App design
MILD FOR PRIDE, WILD WITH IMPACT
During Pride Month, proceeds from "Flavor of Pride" DO Drops sales went to support one of the country's leading LGBTQ+ advocacy organizations, the Transgender Law Center. TLC is advocates for a world where all people can live safely, authentically, and free from discrimination regardless of their gender identity or expression.
